Selecting, Leading and Motivating Sales Representatives in the Essay

Selecting, tether and Motivating Sales Representatives in the Pharmaceutical Industry - A USA and Canadian perspective - render ExampleThey usually earn $40 120, 000 a year and film a lot of bonuses equivalent full benefit packages, allowances, and insurance.Pharmaceutical sales representatives have helped boost the sales of the companies that employed them, thanks to their weighty marketing skills in dealing with product advertisement and client persuasion. They have been of great help in promoting a familiaritys line of pharmaceutical products. An example would be a woman named Anne Fields. She has greatly improved the sales of Schering-Plough Corp in her 19 years with the company. As Vice President in Schering-Plough Corp, she led their 1, 500-representative primary care force. She has also gained a lot of field force management experience, including the management of hospital sales organizations. She also has an extensive experience in the field of training and motivating the companys sales forces. Ms. Fields launched Schering-Ploughs full respiratory line which includes Claritin, Clarinex, and Nasonex. Because of this background, she was gladly welcomed into MedPointe, Inc., a forte pharmaceutical company in Somerset, New Jersey. Medpointe specializes in respiratory, allergy, cough and cold, central nervous system, and pediatric products and is approve by private equity investors like The Cypress Group. Medpointe will use Ms. Fields knowledge and skills on respiratory products marketing in promoting their line of products which includes Astelin, Optivar, and Felbatol (Unknown, 2003).Sales representatives taken in by pharmaceutical companies have a major target market and these are the doctors and medical trainees but it is doctors that get the general attention. It is doctors that enquire the added information in the latest breakthrough in the pharmaceutical industry and, thus, needing sales representatives to feed them the latest updates when it comes to drugs